| Non-Brand | Brand | |||||||||||
| Dimension | CTR - NB | CR - NB | SPC - NB | AOV - NB | CTR - Brand | CR - Brand | SPC - Brand | AOV - Brand | PPC_perc_sales | PPC_perc_ords | Brand % of PPC Ord | Brand % of PPC Sales |
| lead-gen | 2% | 3% | $ 0.36 | $ 12.02 | 10% | 10% | $ 0.79 | $ 8.09 | 52% | 56% | 7% | 5% |
| sales | 3% | 1% | $ 1.42 | $ 127.39 | 18% | 4% | $ 5.03 | $ 120.65 | 22% | 22% | 39% | 37% |