| Dimension | Lead-Gen | Sales | Large | Medium | Small | B to B | B to C | Catalog | Distributor | Pure Play | Retail | Q1 | Q2 | Q3 | Q4 | |||||
| CTR - Brand | 9.7% | 18.0% | 21.0% | 10.7% | 15.4% | 6.0% | 18.3% | 15.2% | 6.4% | 4.9% | 20.2% | 17.8% | 15.9% | 15.0% | 21.1% | |||||
| CTR - NB | 2.0% | 2.5% | 2.7% | 2.1% | 2.9% | 2.3% | 2.5% | 2.5% | 2.2% | 2.6% | 2.5% | 2.6% | 2.5% | 2.5% | 2.4% | |||||
| CR - Brand | 9.8% | 4.2% | 3.2% | 3.9% | 18.4% | 12.1% | 4.1% | 10.3% | 7.2% | 4.5% | 1.6% | 2.3% | 3.1% | 3.8% | 5.7% | |||||
| CR - NB | 3.0% | 1.1% | 1.2% | 1.1% | 1.0% | 0.8% | 1.1% | 1.2% | 0.4% | 0.9% | 1.2% | 0.9% | 0.9% | 1.2% | 1.4% | |||||
| AOV - Brand | N/A | $120.65 | $138.32 | $116.09 | $84.15 | $134.09 | $120.49 | $114.59 | $200.22 | $320.29 | $134.83 | $115.98 | $103.39 | $98.87 | $130.84 | |||||
| AOV - NB | N/A | $127.39 | $117.49 | $138.02 | $136.95 | $84.81 | $129.11 | $134.97 | $75.57 | $189.72 | $78.98 | $150.28 | $130.29 | $110.08 | $126.22 | |||||
| SPC - Brand | N/A | $5.03 | $4.42 | $4.58 | $15.51 | $16.16 | $4.96 | $11.81 | $14.42 | $14.42 | $2.15 | $2.66 | $3.19 | $3.73 | $7.40 | |||||
| SPC - NB | N/A | $1.42 | $1.41 | $1.48 | $1.40 | $0.70 | $1.45 | $1.58 | $0.29 | $1.71 | $0.95 | $1.29 | $1.16 | $1.29 | $1.71 | |||||
| NB % of PPC Ord | 93% | 61% | 56% | 79% | 54% | 69% | 61% | 58% | 61% | 98% | 59% | 27% | 33% | 32% | 46% | |||||
| NB % of PPC Sales | N/A | 63% | 52% | 82% | 66% | 58% | 63% | 62% | 37% | 97% | 46% | 23% | 28% | 30% | 47% | |||||
| PPC_perc_ords | 56% | 22% | 23% | 24% | 18% | 22% | 22% | 23% | 17% | 62% | 17% | 23% | 26% | 23% | 21% | |||||
| PPC_perc_sales | N/A | 22% | 28% | 15% | 23% | 3% | 24% | 22% | 10% | 54% | 16% | 20% | 19% | 26% | 22% | |||||
| NB PPC % of site ords | 52% | 14% | 13% | 19% | 10% | 15% | 13% | 13% | 10% | 61% | 10% | 6% | 8% | 7% | 10% | |||||
| NB PPC % of site sales | N/A | 14% | 14% | 12% | 15% | 2% | 15% | 14% | 4% | 52% | 7% | 5% | 5% | 8% | 10% | |||||