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Alan Rimm-Kaufman will speaking on “New Developments In Paid Search” at the University of Virginia’s Darden School Of Business, as part of the executive education course, “Online Marketing Update At Darden.”
Rimm-Kaufman developed this executive education course in conjunction with Darden faculty members Paul Farris and Phil Pfeiffer.
The course was first offered in October […]
On April 30, 2008, Larry Becker will be speaking at UVA’s Darden School Of Business on “Effective Websites” as part of the executive education course, “Online Marketing Update at Darden”.
Course link: Online Marketing Update @ Darden, April 2008
Alan Rimm-Kaufman will be speaking at MIT’s Operations Research Center on “The Business And Mathematics of Pay-Per-Click Bidding” on May 30, 2008.
George Michie will be moderating a panel on affiliate marketing at IRC 2008. For many years, George has been (and remains today) highly critical of the affiliate channel, so this promises to be a lively session! Joining George on the panel will be Barbara Hurd, VP of Business Development, Harry and David; […]
Alan Rimm-Kaufman will be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.
Alan will be leading roundtables discussing off-site testing via paid search (copy, landing pages, matchtypes) and on-site testing via MVT (layout, flow, headline, value proposition, design).
Yes, your marketing project list is longer than your arm, and your IT department is backlogged
through 2010.
Don’t despair!
In this fast-paced session, Alan
Rimm-Kaufman will present 17 actionable projects you can start (and
sometimes complete) this coming Monday –
all with little […]
Pay-per-click search has completely revolutionized how multichannel merchants acquire new customers. In this fast paced session, we will review best practices for developing keyword lists, building effective adgroups, and writing compelling copy. We’ll present explicit formulas for rational economic bidding. We will describe and provide spreadsheet models to determine optimal PPC ad budgets. We’ll […]
You must measure your paid and organic search conversions to determine where to invest, where to cut, and where to fine-tune. In this session, we’ll review different tracking technologies, including redirectors, cookies, tracking URLs, and on-page JavaScript. We’ll show methods for tracking search-driven sales into the call center and stores. We’ll discuss the limitations […]
Registered attendees who arrive at Web Design ‘08 at the InterContinental Hotel Miami on Jan. 30 (the day before the main conference begins) can take advantage of a unique bonus that the conference offers to all paid attendees: Up to three free 30-minute private sessions with web site design experts who will use that time […]
In this presentation George Michie of RKG and Natalie Pietrzykowski from The Sharper Image review ways to improve your paid search program.