Custom fields (in homepage display order): event_speakers, event_name, event_org, event_location, event_date (yyyy-mm-dd)
Thursday, February 18, 2010 – 1 PM EST (10AM PST)
How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for what the advertiser offers. But for almost [...]
TravelCom is billed as, “the only eCommerce conference designed by the travel industry for the travel industry.”
This will be our first time attending a US Travel Association event and we’re looking forward to the show. Ryan will be there March 9-11th.
Drop us a note if you’d like to meet up at the show to talk [...]
The RAMA and Shop.org have joined forces to launch the inaugural Retail Innovation & Marketing Conference, presented by the National Retail Federation.
Ryan will be at the show from March 2-4. Let us know if you’d be up for connecting at the show.
This session looks at innovative approaches to keyword research that help you find those really significant keywords your customers are searching for, uncover your competitors’ keywords, mine the long tail for those elusive but truly valuable obscure search terms, and expand your “virtual shelf space” in surprising and non-obvious ways.
Check out the SMX West site [...]
We’ll be exhibiting at eTail West 2010 from February 23-24th. Stop by our booth to talk paid search and multichannel analytics.
George examines the most common issues that most advertisers still get wrong when managing paid search.
Redesigning a web site is a long, winding process. If you are going to go outside for a designer, you need to make sure they can not only do the job, but also work well with your staff. This session will provide a checklist of questions that all retailers should ask designers before [...]
Ryan will be attending the PhoCusWright Travel Conference in Orlando. Be sure to reach out if you’d like to catch up at the show!
SEM is complex. You want to be sure that you’re getting the most from your marketing dollars. In many cases, a good agency will have the experience, tools & expertise to stretch your marketing dollars beyond the costs of their fees.
But for many programs, a full outsourced solution may not be in the advertiser’s [...]
George Michie, Co-Founder and CEO, The Rimm-Kaufman Group and Jay Greenberg, Director, eCommerce, Spencer’s will lead a soup-to-nuts presentation of how to use free Multivariate Testing MVT tools to improve conversion rates and make more money from the traffic you generate. George and Jay will cover what to test, how to test, and what [...]
