February was a great month for our Comparison Shopping Engine team, as their excellent works was featured twice in Multichannel Merchant’s online edition. First up, RKGers Todd Bowman and Melissa Rowland wrote a primer on choosing the right comparison shopping engines for your program.
RKG and our longtime client, Sweetwater, were mentioned around the web for our successful mobile search initiatives based on device targeting. Google’s Mobile Ads Blog wrote a brief write up and linked to a Google produced case study. Additionally, MediaPost wrote an article following up on the topic.
Google introduced the Dynamic Search Ads beta in October of 2011, and since then has received a number of questions from around the web asking about real world implementation.
RKG has been using DSA in various forms of beta for a the past couple of years and was happy to provide Google with answers to these questions. In addition to the brief video below, RKGers Matt Mierzewski and Jen Syverud were interviewed about DSAs by the Google Adwords blog.
George Michie was interviewed – along with a handful of other digital marketing CEO’s – by MediaPost about the development and influence of Google Plus and what impact it could have on the industry moving forward.
Oregon Business wrote an excellent piece about Bend, Oregon being a hotbed of Search Marketing activity. The article traces the history of John Audette and MMG, RKG’s president, Adam Audette, and his former firm AudetteMedia, and even touches on the connections between Bend, OR and Danny Sullivan of Search Engine Land.
Our Co-Founder and CEO, George Michie, was recently interviewed by Laurie Sullivan at MediaPost on the topic of advertising on Google and Bing’s syndication network. George made a point to argue that the current system of smart pricing and aggregate analytics offered by the engines doesn’t give advertisers enough control over their program.
Paul Panteleon, a strategy lead at RKG, wrote a great piece for Multichannel Merchant detailing 10 tactics marketers can use to drive inbound links ahead of the holiday season.
Mark Ballard, a senior research analyst at RKG, wrote a piece for Multichannel Merchant outlining 10 tips for a successful holiday paid search program.