RKG’s Mark Ballard is quoted in today’s article on Search Engine Land: “We love to dig into our performance data to find those niche segments that perform differently and then act upon that information,” he said. “iPad users are different from Android tablet users and we see that in the numbers. Unfortunately, it looks like we will not have that level of control or some of the other functionality we’d like to have with the initial launch of Enhanced Campaigns.”
Read the entire article here: http://searchengineland.com/googles-enhanced-campaigns-inspire-love-hate-and-hope-for-the-next-version-147896
In WebProNews’ article “Bing About To Get Google-Like Product Listing Ads,” Chris Crum covers RKG finding Bing’s Product Listing Ad testing last summer. Find the full article here: http://www.webpronews.com/bing-is-about-to-get-some-product-listing-ads-of-its-own-exclusive-2013-01
Adam Audette, RKG’s Chief Knowledge Officer, is covered in many recent publications, giving tips and talking big SEO wins. Read Adam’s interviews in the following:
Predictions & Tips for 2013 – http://www.mestreseo.com.br/predictions/2013/
Treehouse Blog – 9 SEO Leaders Reveal Most Significant Wins – http://blog.teamtreehouse.com/9-seo-leaders-reveal-their-most-significant-seo-wins
RKG, along with an IR Top 200 client, are featured in the video ‘The Yahoo! Bing Network is a Search Ad Must-Buy.’
A 26-year veteran of Havas, George Gallate established one of the first global online operations in the industry.
NEW YORK—(December 13, 2012)—George Gallate, who established and ran Havas’s digital network in 1996—one of the first such networks in the advertising industry—and led its expansion globally, is joining digital-marketing and search agency RKG as CEO, effective Jan. 1st.
Gallate, most recently global chairman of Havas Worldwide Digital, will continue to be based in New York. He succeeds RKG co-founder and CEO George Michie, who will take on the role of Chief Marketing Scientist.
RKG is based in Charlottesville, VA, and has offices in Boston, San Francisco and Bend, Ore.
“RKG is a digital marketing leader. A combination of proprietary technology and some of the smartest analysts in the field gives them a deep understanding of real customer intent and the ability to create marketing programs that drive ROI,” said Gallate. “A lot of agencies talk about the intersection of search and social and using data to inform marketing. RKG is doing it.”
A privately held agency, RKG has grown 60 percent within the past year. The agency’s clients include Drugstore.com, Express, Herman Miller, Jones New York, CareerBuilder, Urban Outfitters and Zales.
Though privately held, RKG is one of Google’s largest search agencies globally. RKG’s strength in search marketing is derived from proprietary technology that uses clustering to more effectively bid on and buy search beyond simple search terms.
“Search is an absolute hot button for CMOs because it signals real customer intent, especially on a mobile device,” Gallate added. “Search is about what’s important to an individual in a particular context but social is about what’s important to that person’s family, friends and larger community. It creates a halo of intent and possibility that’s earned, not paid.”
An Australia native, Gallate, 49, began his advertising career in 1984 at Ogilvy & Mather in Sydney, the same year he graduated from the University of New South Wales. Two years later, he joined Euro RSCG Direct. He started one of Euro RSCG’s first digital agencies from his Australian base. Within 10 years he was named regional director for Euro RSCG Asia Pacific.
As early as 1995, Gallate saw the potential for using the Internet as an advertising platform because it could offer a brand-building complement to TV while combining the accountability of direct marketing.
He continued to rise through the ranks at Euro, and during his career he has lived variously in New York, Sydney, Singapore and Shanghai. In 1998, Gallate was named global brand director on the agency’s Intel account, and by 2003, he took the CEO position at Euro RSCG 4D, the digital and direct marketing arm of the agency network.
Since 2006, he has held the global chairman title at Havas Worldwide Digital, which, until March 1, 2012, was known as Euro RSCG.
Most recently Gallate won the global digital IBM and Hershey’s accounts. He also led the global integrated pitch for Intel ASUS, and was involved in Havas’s recent global win of the global Unilever data and CRM business.
“I am delighted to be partnering with George. He brings a tremendous depth of experience in working with large global clients. As the architect of Havas Worldwide Digital, his track record in innovation and driving growth is second to none,” said George Michie, the co-founder and now Chief Marketing Scientist of RKG.
RKG is a full-service digital marketing agency that combines superior marketing talent with leading edge technology to create the industry’s most effective data-driven online marketing solutions. Founded in 2003, RKG specializes in working with clients in retail, travel, financial and B2B organizations ranging in size from small startups to Fortune 500 companies. RKG is a privately held company headquartered in Charlottesville, VA with offices in San Francisco, CA, Bend, OR and Boston, MA. For more information visit www.rimmkaufman.com or follow the company on Twitter @rimmkaufman.
Anyone involved with online retail should be well aware of just how critical holiday revenues are, not only to a strong fourth quarter, but to our success for the entire year. An RKG analysis of 2011 paid-search results shows that, on average, retailers generated 18% of their annual revenues over the 30 day period starting with Thanksgiving Day, with daily sales volume coming in at nearly triple the rate of the rest of the year.
But, revenue volume isn’t the only metric that shifts significantly during the holiday season, and as we’ll see below, the assumptions and strategies that serve us well for the rest of the year just won’t cut it as we navigate through the holiday peak.
Here are six of the most critical ways historical paid-search trends shift as we hit the holidays:
Continuing to demonstrate strong growth, RKG|Rimm-Kaufman Group has been named to the Deloitte Technology Fast 500 list for the second year in a row. RKG landed at #403 on the 2012 list, which highlights the fastest growing technology companies in North America based on percentage fiscal year revenue growth from 2007 to 2011. The ranking places RKG as one of the top digital agencies on the list and #51 among the entire Internet category.
In order to qualify for the Technology Fast 500 list, companies must also own proprietary intellectual property or technology. RKG has built and developed sophisticated bidding and marketing campaign management tools, which have helped deliver industry-leading results across its client base.
RKG’s technology has proven to be efficient, flexible and highly scalable, allowing advertisers to turn millions of data points and signals into actionable insights for paid search, SEO, display, social and other online channels.
According to RKG Co-Founder and CEO, George Michie, technology is just one of the drivers of RKG’s success. “While our technologies enable our team to gracefully manage big data sets, it is our exceptional people that truly set us apart,” said Michie. “Without insightful, experienced analysts applying their marketing acumen, even the best marketing tools aren’t going to deliver the kind of performance our clients have come to expect.”
“RKG is excited to make the list for a second year in a row”, added Ryan Gibson, VP of Marketing for RKG. “Growth is not something that we set out to achieve. We’ve worked to provide the best online marketing results for our clients. The growth we’ve experienced is a happy testament to the dedication of our team members and the support our clients have shown us by choosing RKG year after year.”
In SEL’s article ‘3 Mobile Trends Every Search Marketer Must Know,’ RKG’s Mark Ballard is recognized for his findings on the significant differences in ROI for different mobile devices.
Beall’s Department Stores, Inc., a Florida based retailer, announces that they have signed a contract with Rimm-Kaufman Group (RKG), a full-service digital marketing firm. As part of the partnership, RKG will deliver integration between channels for Paid Search, Search Engine Optimization (SEO), Attribution Management and Comparison Shopping Engine Management.
RKG offers a complete suite of data-driven online marketing solutions to online businesses and leads the field for performance-driven paid search marketing. Throughout the course of this partnership, both teams will work to expand Beall’s overall organic search traffic, while also improving key metrics profitability, revenue and efficiency across various online channels.
“RKG is excited to help bring the Beall’s Florida experience to more customers through cohesive strategy and execution of their online marketing programs,” said RKG Vice President of Marketing Ryan Gibson. “RKG’s full-service offerings and ability to evaluate complex issues like gauging offline performance seeded by online effort, compliments Beall’s holistic marketing initiatives.”
The announcement in choosing RKG as their digital marketing agency of record represents part of Beall’s ongoing strategic marketing efforts to improve their customers overall online experience.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10055598.htm
Google Disavow Swings Doors Open To Trouble
MediaPost recently covered a blog post by RKG’s Todd McDonald:
“Todd McDonald explains an “unexpected side effect” from Google’s Disavow Link tool. One comment suggests that bad-hat SEOs could buy and use links until they are caught and then ask Google to disavow them. McDonald believes the new tool might have “swung the door open” too much for the link manipulators. He tells us why SEOs that are too aggressive can capitalize on the short term while being even more able to regain footing in the long term. Before this tool, using paid links meant risking a lot. What does it mean now?”