As posted on Google’s AdWords blog: “Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.”
See what RKG’s Director of CSEs and Feeds, Todd Bowman, as well as the test advertisers have to say about this development here: Shopping campaigns now available to all advertisers around the world
“Creating visibility for a brand is much more than breakthrough creative, high production value and $4 million for media. It’s about using all the marketing levers, in a thoughtful way, to ensure that your brand is discoverable and that you capture the buzz of a high profile event. The Super Bowl’s marketing winners and losers used to be determined subjectively as a creative assessment. No doubt creativity is critical. But so is people seeing and talking about your brand before and after the $4 million lights up the screen. Search, paid and organic, as well as social, and how these work together, determine the real business value of the efforts made in Super Bowl,” said George Gallate, CEO, RKG.
Susquehanna Financial Group analysts Brian Nowak and Michael Costantini highlight the catalysts for positive advertising and earnings revisions for Google Inc (NASDAQ:GOOG) as they host a conference call with the RKG discussing the latest paid search trends. The edited transcript can be found here: ValueWalk/RKG Search Trends
“A series of meetings changed the course of the two companies, after discovering that all parties had a similar perspective on digital media.” Read MediaPost’s take on RKG’s hiring of CEO George Gallate, former global chairman of Havas Worldwide Digital here: George Gallate joins RKG
New RKG Q4 Digital Marketing Report Reveals PLA Impact, Holiday Performance and Growth Trends
January 15, 2014, Charlottesville, VA – Leading search and digital marketing agency, RKG, today released its Digital Marketing Report for the fourth quarter of 2013 – showing digital trends for paid search, SEO, social media, product listing ads (PLAs), display advertising, comparison shopping engine management, mobile and a special section on holiday performance. Across its client base, which includes over 40 of the IR Top 500 retailers, RKG found that search spending growth on Google increased slightly to 19% year-over-year. This growth was driven primarily by traffic increases as average cost-per-click (CPC) was up just 3% year over year in Q4.
Google PLAs played a key role in holiday performance, accounting for 23% of all Google traffic and 42% of competitive Google traffic, which excludes clicks on keywords that include a site’s own brand name. By comparison, the newly minted Bing Product Ads format, which launched in Q3 as a closed beta, accounted for 7% of Bing competitive ad spend. Based on PLA success on Google, that figure is likely to rise quickly.
Compared to another similar ad format in Amazon Product Ads, Google PLAs sales volume was nine times larger among advertisers running on both platforms.
On the whole, PLA spend increased 72% year-over-year as Q4 CPC for the format surpassed those of competitive text ads for the first time, coming in 13% higher. Competition in the PLA space will likely continue to drive up CPCs as return on investment for PLAs outpaced comparable Google text ads by 18%.
Continued Growth of Mobile
The volume of smartphone and tablet searches continued to grow through the holidays, and traffic on these devices accounted for over 25% of paid search spend in Q4. Thanksgiving and Christmas Day were the largest mobile days by share of traffic in Q4 at 43% and 45% respectively, as those traveling during these holidays were probably more likely to pack only mobile devices. Eagerness for Black Friday deals may have also played a significant role on Thanksgiving, while searches by those receiving new mobile devices for Christmas may have contributed to the increase in mobile share on that day.
While Q4 smartphone click traffic more than doubled year-over-year, CPC was down 8% – continuing the trend from Q3 due to the transition to the Enhanced Campaign model. Enhanced Campaigns’ mobile modifiers gave advertisers greater control to hit more demanding efficiency goals on mobile devices, which have historically returned much lower revenue-per-click than desktop and tablet computers.
Mobile now accounts for a greater share of PLA traffic than Google text ad traffic, indicating that advertisers and consumers are already largely taking advantage of the product ad format on mobile devices.
The full RKG Digital Marketing Report offers over 40 charts with additional insights and analysis on paid search, search engine optimization (SEO), social media, comparison shopping engines, attribution and more. More »
“This year will be about mobile, the intersection of search with social, and creating digital visibility.” says RKG’s CEO, George Gallate, in the Direct Marketing News article “Hot Marketing Trends for 2014.” Read more of George’s thoughts on the hot marketing trends, as well as the full article here: DMNews Hot Marketing Trends 2014
Charlottesville, VA (December 11, 2013) – Yahoo today announced that search and digital marketing agency, RKG, has been named a Yahoo Preferred Partner. The announcement comes as Yahoo expands their Preferred Partner Program to include product feed technology experts – recognizing RKG as a top feed technology provider.
“RKG is built on smart people using smart technology to deliver results for our clients, and when it comes to product feeds, this really sets us apart. We actively manage feeds focusing on optimization and categorization and use our adaptive portfolio bidding technology to drive an exceptional ROI for our clients through real-time strategic adjustments” said Todd Bowman, Director, Comparison Shopping Engines & Feeds, RKG.
A product feed is a comprehensive catalog of a business’ product data that can be used to create search ads on the fly – ideal for businesses with lots of inventory to move. The quality of the product feed is critical to top performance. To help advertisers get the most out of this approach, the Yahoo Preferred Partner Program has tapped three top product feed technology providers— RKG, ChannelAdvisor and Mercent.
“Our new partners are recognized throughout the industry for creating optimized product feeds that can benefit any retail or feed-based search campaign,” says Jackman Cheung, Senior Manager of the Preferred Partner Program. “This move is part of our ongoing commitment to expand the program to cover more technology platforms and help our advertisers find the trusted solutions they need to continually improve their campaigns.” More »
RKG’s Chief Knowledge Officer, Adam Audette, is part of a group of SEO experts interviewed by Social Media Today for an article/infographic titled “SEO Experts Weigh in on the Future of Marketing.”
Find the full article and infographic here: Social Media Today
Highest-Ranking Full-Service Search & Digital Agency on List
Charlottesville, VA (November 13, 2013) – RKG was the highest-ranking full-service search and digital marketing agency in the 2013 Deloitte Technology Fast 500™ list released today, coming in at #334. An annual ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America, 2013 marks the third consecutive year RKG has made the list.
Award winners were selected based on percentage fiscal year revenue growth from 2008 to 2012, during which time RKG grew 238%. The 2013 ranking had the highest number of private company winners ever, accounting for nearly 60% of the list. A privately held company, RKG experienced over 80% growth in 2012 and earlier this year was named the fastest-growing search agency by Advertising Age as well as a Top U.S. Job Creator in the Advertising & Marketing Industry in the Inc. Hire Power Awards.
“RKG has experienced phenomenal growth – both in terms of revenue and job creation – in large part because we’re able to help clients win in a digital marketplace by pairing smart people with the proprietary technology we’ve developed over the past 10 years,” said George Gallate, CEO, RKG. “In 2013, we took this a step further with the strategic acquisition of an SEO Analytics and Diagnostics platform. We’re most proud of our growth and investment in developing technology and creating jobs.”
2013 marks the eighteenth consecutive year where there are more software companies on the Technology Fast 500™ than any other single sector.
For more information about the Technology Fast 500™ and to see the complete list, visit: www.fast500.com.
RKG is a search and digital marketing agency that combines superior marketing talent with leading edge technology to create the industry’s most effective data-driven digital marketing solutions. RKG drives business to clients by maximizing a full range of opportunities including pay-per-click, SEO, social media, display advertising and comparison shopping engine management services. Founded in 2003, RKG partners with clients in retail, travel, financial and B2B organizations ranging in size from small startups to Fortune 500 companies, including CareerBuilder, Drugstore.com, Express, Herman Miller, Jones New York and Urban Outfitters. In 2013, Advertising Age ranked RKG the fastest growing search agency. A privately held company, RKG is headquartered in Charlottesville, VA with offices in Seattle, WA, San Francisco, CA, Bend, OR and Boston, MA. For more information visit www.rimmkaufman.com or follow RKG on Twitter @rimmkaufman.
CONTACT: Dalton Dorné
RKG’s Giving Back Committee had a very busy October, and Charlottesville’s Newsplex (CBS 19, ABC 16, Fox 27) covered two great stories about their projects.
First, RKG held a canned dog food drive for the SPCA. (Newplex RKG/SPCA coverage)
RKG also held a Halloween party for Big Brothers/Big Sisters. (Newsplex RKG/BBBS coverage)