Your Site is Your Brand (and your blog is, too.)
Back in the early days of the web “your site is your brand” was one of the key lessons businesses learned as they came online. Of course this is still true today: even if you’ve already established crediblity offline, a user’s experience of your website has strong influence on what they think it will be like to do business with you. Easy to use site? You’re one step closer to being perceived as smart and friendly. Annoying site or one with hiccups? Your selling proposition is now less credible.
Most companies get “your site is your brand” as it applies to their core dotcom, but as more and more firms hang satellite blogs off their domains, sometimes the waters get murkier.
Recently, we consulted with a client recognized as a top publisher in a field where accuracy is critical. Their information is acknowledged as authoritative. These folks would never diminish their brand by launching AdSense ads on their core site. But they did allow AdSense ads on their blog pages. What belongs on your site and what does not, and the extent to which different rules apply to your blog is a conversation worth having.
Your site is your brand, and your blog is, too.