THE RKGBLOG

“Yes, you can have a pony”

Danny Sullivan bemoans the “clever” headlines at the Official Google Blog here. Good post on why straight-forward headlines work better.

Farewell, clever headlines. In the web 2.0 world, content is often highly syndicated and mashed-up. Embrace straight-forward writing for headlines, page titles, and product names.

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  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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