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What’s Your Competitor Up To?

posted by | July 12, 2006 | 1 comment

Great article by Denny Hatch on techniques for competitive intelligence in the direct marketing business. Tips include data cards (a personal favorite of mine), interviewing ex-employees, mystery shopping, cost and print estimates, and SkyMall.

Category Business, Web Marketing | Tagged

  • Alan Rimm-Kaufman
    Alan Rimm-Kaufman founded the Rimm-Kaufman Group...
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    One Response to “What’s Your Competitor Up To?”
    1. Jeff Alderman says:
      March 12, 2009 at 9:55 am

      If your service provider was working with a direct competitor of yours and didn’t tell you, what would you do? Let’s say you found out about it after the fact. Would you be cool with this?

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