I enjoy reading about startups. Steve Kemper's Code Name Ginger: The Story Behind Segway and Dean Kamen's Quest To Invent a New World, details the birth of Dean Kamen's self-balancing transporter, the Segway. The book details Kamen's technical genius, his disastrous management style, his passion for secrecy, his quest for financing, and the challenges of designing and manufacturing a novel engineering device. Interesting stories of Kamen, John Doerr, Steve Jobs. The book reminded me of Jerry Kaplan's Startup: A Silicon Valley Adventure , about the failed GO pen computing company, but I found Code Name Ginger more depressing. The book left me with a slightly sad feeling -- this book was written in '03 with the assumption that Segway would change the world. Three years later, it hasn't.