Web Spend Up 152% among Largest Retailing Brands
AdAge reports the Top 200 brands in terms of total ad spend , who collectively spent $24.73 billion in media during the first half of ’06, up 9% over ’05.
Web grew faster, taking share from other channels: internet spending among theTop 200 jumped 25.6%, to $1.65 billion.
Among the 20 retailers in the Top 200, their online spend was up 152.3%. Wal-Mart, the largest retail internet advertiser, increasing its spend from $32.5 million from $7.2 million (2006-q1q2 vs 2005-q1q2) up almost five times.