Oct 162006

WalMarting Across America

Honest blogging: good. Less than honest blogging: bad.

Business Week outs a seemingly independent travel blog about the wonders of working at Walmart. Turns out the trip and writers were paid by -- you guessed it -- WalMart.

Nothing wrong about sponsorships. Walmart's error was neglecting to disclose their financial involvement. Online comporate communication today ("PR 2.0"?) is about transparency and honesty.

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