The idea of authorship has the potential to change many things about how we view content, and its authors, on the web. Google's innovations with rel="author" and rel="publisher" are explored in this video, including ideas on how ecommerce companies can begin using it.
An additional topic is explored on the challenges of content ownership when authorship is enabled. Who owns the content, what happens when an author leaves the company, and how should companies handle these problems?
Click the image above to watch the video (full transcript included on video page).