THE RKGBLOG

Video: The Ins and Outs of Authorship

video on rel=author and content authorship

Click the image to watch the video.

The idea of authorship has the potential to change many things about how we view content, and its authors, on the web. Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.

An additional topic is explored on the challenges of content ownership when authorship is enabled. Who owns the content, what happens when an author leaves the company, and how should companies handle these problems?

Click the image above to watch the video (full transcript included on video page).

  • Adam Audette
    Adam Audette is the Chief Knowledge Officer of RKG.
  • Comments
    3 Responses to “Video: The Ins and Outs of Authorship”
    1. Stacie Walker says:

      Hello Adam,

      Thanks for providing this video that is a goldmine for webmasters. This video gives me a better understanding about how these two attributes can have major influence online.

      Best,
      Stacie Walker

    Trackbacks
    Check out what others are saying...
    1. [...] Video: The Ins and Outs of Authorship, Rimm-Kaufman Group [...]

    2. [...] Since this post was published there has been a lot of buzz recently from high profile folks at RKG and SEland regarding authorship. Definitely worth checking out. Tweet This entry was posted in [...]