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Video: Product Listing Ads – Auto Targets

pla-auto-targets

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In the third and final installment of the product listing ads series, we cover auto targets. Not only are auto targets crucial for making sure your ads are eligible for PLAs, they’re also a great opportunity to get really granular and better optimize based on what the data is telling you.

If you haven’t already, be sure to watch part one on product identifiers and part two discussing optimizing titles and descriptions.

  • Todd Bowman
    Todd Bowman is a Product Manager at RKG.
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