Video: Make The Most Of SERP Real Estate
How can a search marketer be sure they’re getting the most real estate in the SERPs they possibly can? With the real estate for organic search results becoming ever smaller it’s important to give this question consideration.
One key way to think about this is to ask yourself, “What are the variety of queries a user might search for?” Do certain types of queries surface things like video results?
Watch today’s video to learn more about how we think about these questions and how to make the most of SERP real estate.