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Video: CSE Auctions, Gas Pedals and Black Boxes

CSE Auctions and Bidding

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When Shopzilla updated their Smart Pricing program to a Single Rate bidding model, some merchants were confused, and rightly so. Jumping up to a minimum CPC bid of $4 for all categories was a little worrisome.

Here I explain how this actually affects merchants, and what it means for the industry in general. To read my full article on this topic, download Dossier 4.2 here:  http://bit.ly/dossier-video
  • Jeremy Arthur
    Jeremy Arthur is a Senior Analyst, CSE & Feeds at RKG.
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