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Video: Are You Tracking the Right Conversions?

Dossier 4.2 - Microconversions

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It’s natural to track orders and sales, and while those conversions are very important, they aren’t the only metrics that matter. By tracking events like form completion, online store location look up and account creation, it’s possible to get a much more accurate picture of campaign performance.

To learn more about micro-conversion tracking, download Dossier 4.2 here: http://bit.ly/dossier-video.

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  1. [...] and e-mail sign-ups all have value and therefore should be incorporated into your bidding strategy. Micro-conversions can help you more accurately value your paid search program this coming [...]