Sep 62013

Video: Are Machines Taking Over Marketing?

Dossier 4.2 - Science of Marketing

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Some would suggest that advancements in technology will someday lead to machines making marketing decisions. George Michie isn't so sure that's a great idea. Watch as he explores why we need smart marketers managing algorithms, machines and marketing programs.

To download the full Dossier, including George’s article, “Big Data is a Tool for Smart Marketers, Not a Panacea”, click the following link:


One Response to "Video: Are Machines Taking Over Marketing?"
Sunday says:
Sure, automation is very important for marketing decision but it is a good as the person or marketer who applies it. That about sums up the reality on ground I couldn't agree more with Paul Panteleon in this video!

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