How can a business with a brick and mortar location make sure it's ecommerce site appears in the SERPs as a result of a search for a local business matching it's offerings? Here we share five local SEO tips to make sure that happens.
Megan Geiss: Hi, and welcome to the RKG blog. I'm Megan Geiss, Marketing Strategy Director here at RKG. Today we're going to talk about local search, and local search within SEO, and even more specifically ecommerce sites that have local storefronts that they want to have show up in the search engine results.
When we're talking about local SEO, we at RKG believe that there are quite a few factors that go into the local algorithm. Of those factors, one of the most important ones is your NAP. Your NAP is the name, address, and phone number. We need that to be displayed in HTML so that the search engines can find it, understand that this is your address and your phone number, and know exactly where you are.
So how does that help you? If I am sitting at my desk here in Bend, Oregon, and I decide I'm going to look up camping equipment, you want to show up in those local results if you're one of those stores nearby, perhaps an REI or another store that's near me that can supply me local camping equipment.
So that name, address, and phone number is very important. With that, you also want to have a local landing page. That's where you're going to house this name, address, and phone number. And on the local landing page, it also gives you an opportunity to really optimize for that geo-locale, really show off who you are and why you're a great supplier of what you supply for that area.
So we've got our name, address, and phone number. We've got our local landing page. Now the other thing we need to do is really clean up the other citations that are out on the Internet. And what I mean by those citations are that other entities may have talked about you, may have used your address, may have given you an incorrect address. We need to be sure that all of those are correct and are cleaned up, so that Google really knows which one is yours. Otherwise, they don't know which one to choose, and they may not even choose yours. So let's make sure that those are correct.
So we've got the page set up. We've got everything else cleaned up. What else do we need to do? Well, we need to make sure that you really are an authoritative page, and one of the best ways to do that is to get other local resources to link to you, to show that you are also an authority in your space.
So you're authoritative, you're set up, you're great, and, finally, you really need to be set up with Google Places. Make sure that your Google Places account is set up, it's accurate, it's verified, and everything lines up with what we've put into the NAP.
Do these things, and if you're sitting in Bend, Oregon, we believe your camping store will show up. Thanks for watching today. I hope I've helped you learn a lot about local SEO. Please check out our other blog posts at RimmKaufman.com if you would like to learn more about SEO.