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Video: 5 Tips On Local SEO

How can a business with a brick and mortar location make sure it’s ecommerce site appears in the SERPs as a result of a search for a local business matching it’s offerings? Here we share five local SEO tips to make sure that happens.



VIDEO TRANSCRIPT

Megan Geiss: Hi, and welcome to the RKG blog. I’m Megan Geiss, Marketing Strategy Director here at RKG. Today we’re going to talk about local search, and local search within SEO, and even more specifically ecommerce sites that have local storefronts that they want to have show up in the search engine results.

When we’re talking about local SEO, we at RKG believe that there are quite a few factors that go into the local algorithm. Of those factors, one of the most important ones is your NAP. Your NAP is the name, address, and phone number. We need that to be displayed in HTML so that the search engines can find it, understand that this is your address and your phone number, and know exactly where you are.

So how does that help you? If I am sitting at my desk here in Bend, Oregon, and I decide I’m going to look up camping equipment, you want to show up in those local results if you’re one of those stores nearby, perhaps an REI or another store that’s near me that can supply me local camping equipment.

So that name, address, and phone number is very important. With that, you also want to have a local landing page. That’s where you’re going to house this name, address, and phone number. And on the local landing page, it also gives you an opportunity to really optimize for that geo-locale, really show off who you are and why you’re a great supplier of what you supply for that area.

So we’ve got our name, address, and phone number. We’ve got our local landing page. Now the other thing we need to do is really clean up the other citations that are out on the Internet. And what I mean by those citations are that other entities may have talked about you, may have used your address, may have given you an incorrect address. We need to be sure that all of those are correct and are cleaned up, so that Google really knows which one is yours. Otherwise, they don’t know which one to choose, and they may not even choose yours. So let’s make sure that those are correct.

So we’ve got the page set up. We’ve got everything else cleaned up. What else do we need to do? Well, we need to make sure that you really are an authoritative page, and one of the best ways to do that is to get other local resources to link to you, to show that you are also an authority in your space.

So you’re authoritative, you’re set up, you’re great, and, finally, you really need to be set up with Google Places. Make sure that your Google Places account is set up, it’s accurate, it’s verified, and everything lines up with what we’ve put into the NAP.

Do these things, and if you’re sitting in Bend, Oregon, we believe your camping store will show up. Thanks for watching today. I hope I’ve helped you learn a lot about local SEO. Please check out our other blog posts at RimmKaufman.com if you would like to learn more about SEO.

  • Megan Geiss
    Megan Geiss is a Marketing Strategy Director at RKG.
  • Comments
    13 Responses to “Video: 5 Tips On Local SEO”
    1. Nice video Megan. But I would also like to add that via getting links from local authorities we should also have authority local links on our Google Place url. What are your thoughts on this?

    2. Megan Geiss Megan Geiss says:

      Great question, Jatin! Our view is that links to your Google Places page are not giving your site any additional authority. The goal would be to get links to your address page on your domain.

    3. Michelle says:

      Nice video Megan. So you want to build only links on the places page but will it help your website as well?

    4. Megan Geiss Megan Geiss says:

      Any time you can gain natural, quality links to your site, your site will benefit. Specifically when discussing Local SEO, links from other local entities help to reinforce your authority for that location.

    5. Zoey Louise says:

      Hi Megan, this is very helpful video. Just one question though, what if there’s one site talking about my business but using incorrect address? I tried contacting them before but no answer. Google showed my correct address anyway and it’s just one listing, I’m assuming Google just ignored the wrong one.

    6. Jennifer says:

      I am really starting to “go local” but I have an unique problem. I blog for two attorney sites and I thought “since my attorneys practice “x” and not “y” law, why not find attorneys who are local who practice “y” law and ask them to cross link with me. We’re not stepping on each others areas of practice and we are local companies who Google should think would be able to give authority to each other. Unfortunately, other attorneys know NOTHING about SEO, they think I’m trying to do voodoo on them, and they’ve all contracted out their SEO (I’m in-house). I don’t understand why they can’t see it’s a benefit and not a risk?

    7. Chas says:

      Megan- Good points, although I’m a bit surprised you didn’t mention also using schema.org markup for the NAP. Another suggestion: confirm the address within Google maps. Does Google see it as123A West Main St. or 123-A W. Main Street? Try to use what Google uses. Also check that every local listing you have everywhere is consistent – Yelp, YP, your local Chamber, etc. They all should agree exactly.

      Jennifer- I work at legalmatch.com, a national marketing and lead generation company for attorneys. I can sympathize with your feeling that cross linking has bad juju. Attorneys are trained to be skeptical; add in that they are barraged with pitches everyday.

      Perhaps try a different approach. Attorneys routinely send referrals to one another (because they only practice X law, not Y law). Ask your client to reach out with an email to those attorneys with their network – perhaps say their Internet marketing specialist (you) will reach out to them. Try to stay away from using SEO (unfamiliar acronyms turn people off).

      Or offer a “free” Internet marketing seminar via your local chamber of commerce where you can get an audience of interested attorneys (and perhaps some new clients yourself).

    8. Megan Geiss Megan Geiss says:

      Hi Chas! You are absolutely correct that the Schema markup of the NAP is important. Unfortunately with the video blog format, there isn’t time to get to every factor for local SEO – and there are quite a few! Maybe I need to post a “Part Deux!”

    9. Megan Geiss Megan Geiss says:

      Hi Zoey,
      Unfortunately, other sites are not beholden to posting correct data, and often won’t update it. Our belief is that if you make sure that you have done everything within your control to send the engines a strong signal as to the correct data, the engines will ignore the instance of poor data. It sounds like this is the case for you.
      Thank for the comment,
      Megan

    10. Oscar says:

      Hello Megan! It’s good that you added ‘authority.’ This has become especially important to all online businesses now. The more reputable you are in the given industry, the more people will trust and avail of your business’ service or product.

    11. Hi Megan,
      I had doubts about ‘authority’, you cleared it. Thank You.

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