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How Twitter Is Just Like Brad Pitt

During a marketing meeting the other day, while on a spitfire about how awesome social media is, a client interrupts to ask me “SO, what is your one favorite social site?” While I was tempted to answer with, come to be known as my ‘catch phrase’ – “it depends” – I refrained and simply answered, “Twitter.”

Part of me still wants to answer with “it depends” because it really does depend… I am not going to tell the client wanting to simply answer customer service complaints that Flickr is totally where you want to be, man. Just like I’m not going to point the client with gobs of multimedia to share singly to Twitter. But at the end of the day, if I had to pick a ‘favorite’ it is Twitter.

Twitter is just like Brad Pitt. When someone asks the average red-blooded American (or simply breathing) female who her favorite male actor is she wants to say “Brad Pitt, hello?!” But, she’ll try to think and stew over the right answer for a bit first… Maybe it should be the actor who’s won the most Academy Awards? Or the guy who does all the artsy indie films? Or maybe that new guy with all the upcoming Hollywood buzz so she sounds ahead of the game? When really the first guy that popped into her brain was Mr. Brad Pitt. Mmmm.

Brad Pitt's like Twitter

Brad is sexy, talented, reliable… Great for marketing a flick. He’s with that really hot Tomb Raider chick and he’s permanently imprinted into your brain jetsetting around the globe with his gaggle of beautiful children. Just. Like. Twitter.

Twitter is sexy, great for marketing (reliability is up for debate…) and let’s face it, pretty inescapable.

There are lots of other greats out there… You have your George Clooneys, Matt Damons and Denzel Washingtons of the world. Your Tumblrs, Kontains and Foursquares. But if you’re looking for a good date night movie, girls night flick, poolside magazine story or heart throb to hang on the wall, Brad’s your man.

If you’re at square one with beginning a social media endeavor, whether personal or professional, I say start with what you know works (or I guess in this case take my word for it and go with what I know works.) Twitter is feeling to me like the backbone of social media. It gets the job done and 9 times out of 10 does it well. And just like Brad, no matter how long since his last movie, how scruffy his beard gets or how many children call him “dad”, we know we can count on him as more than a “hot for a minute” fad, but something we can turn to in a time of need.

Don’t be one of those people to hate on Twitter because everyone and their step sister is doing it and “that makes it lame.” And don’t hate on Brad just ’cause he’s commercial and pretty… Uh, hello Inglorious Basterds rocked right? Or ya know, Oceans Eleven. Just trust that something is popular and reliable for a reason and give it a shot.

PS – Brad, if you’re reading this, call me.
PPS – What is your one fav social media website?… And you can’t say, “it depends.”

Comments
17 Responses to “How Twitter Is Just Like Brad Pitt”
  1. I still think that Twitter to this day is one of the best tools to gather good traffic fairly quickly as long as you approach it with a strategic plan. Target the right people with the right information and you analytics data will be quite surprising.

  2. tim diaz says:

    Great Brad Pitt analogy! But works perfectly. Just putting it out there, if you happen to be in need of yacht or boat shipper, look up Yacht Exports. They’re very professional and get the job done.

  3. Tom Fitz says:

    Hey Tim Diaz, I looked up the company you posted. Oddly enough, I think im going to use them for a job. Thanks for the head up!

  4. Adam Audette says:

    Tom and Tim – great! Maybe we should open up a side business as a yacht shipping broker :)

  5. Stephen Webb says:

    This is an interesting point as Twitter has seemed to come into its own in the last few months. I’d agree that whatever your opinions. it has become the key social media tool regardless of all the others.

    Over the last few months Twitter has been developing its own set of applications and abilities to be integrated into websites with ease.
    We’ve seen Facebook follow suite, and others try to keep up. However Twitters market share seems to set it apart from the rest, so anyone investing in social marketing has no choice but to run with Twitter amongst other platforms.

    I wonder what the next stage of development will be for Twitter, as to keep its market share it will have to frequently reinvent itself, just like Facebook has. Possibly there will be another new challenger to it soon, we will have to wait and see.

  6. Kristina Eichorn says:

    Stephen – Thank you! I have been wondering myself what the next stage of development for Twitter, and social media in general, will be. I hear rumors of Twitter as the next search engine and all sorts of new developments. It’s exciting to see how quickly Twitter has become such a powerful tool for social marketing and I hope many others see the value as well.

    Thanks so much for commenting!

  7. after reading this post, i think i should have a twitter account. Maybe it can drive more traffic into it too….thanks so much.

  8. Jonez says:

    Brad Pitt for you is Johnny Deep for me. Think your analogy would have been more attractive with Depp there ;D

    Personally I think Twitter is a bit of a dead end, screaming something into a dark voice and only occasionally getting the echo to return to you is not something I enjoy … in 140 letters or less.

  9. Jonez says:

    voice = void :P

  10. Nice post :)
    Twitter will maybe be the biggest search engine some day :)

  11. Steve Maggs says:

    Not sure what yachts have to do with it?

    I’d have gone for Depp too as there are still a lot of people yet to catch on, but Brad Pitt works, maybe Pitter is just around the corner?

    Twitter is definitely the best social site for getting a message out quickly and creating a buzz. Future development should be minimal unless they really want to change what it’s about dramatically.

    Google buzz might be the major factor in Twitter needing a rethink over the coming year if it takes off?

  12. Rory says:

    Great post, Brad = Twitter very good comparison. I love twitter its just a simple solid idea, that rightfully has taken off. Its easily to use plus you can follow all those hot celebs. WIN WIN

  13. As with any aspect of online marketing; i.e. Organic Search Engine Optimisation or Social Media, keeping the campaing relevant and keeping the campaign simple is key to ensuring it is a successful one.

    Twitter is not only a great way to drive traffic towards your website but also a superb tool in which to communicate to / with your customers and stakeholders alike. Its quite staggering how many people it holds and how active is users are. Its also a great way to market how interesting your business may be and attract a following from what could potentially become future customers.

  14. Company Car Policy says:

    We always use twitter and facebook too in a similar way to communicate information about the products we sell. Likewise, we also use twitter as a means to create interest towards our brand and as a means to get traffic to our blog which we have been working on a lot recently.

  15. Apollo says:

    Although Twitter can drive traffic to your site, surely this is a short term hit,and you’d have to keep continually tweeting to keep the traffic level up. I also don’t beleive there’s any ‘link juice’ factor in the links in the Google algorithms in my experience, not my cup of tea, but maybe I’m just being left behind !

  16. web hosting jaipur says:

    We’ve seen Facebook follow suite, and others try to keep up. However Twitters market share seems to set it apart from the rest, so anyone investing in social marketing has no choice but to run with Twitter amongst other platforms.

  17. Joe says:

    We always use twitter and Facebook too in a similar way to communicate information about the products we sell.
    Facebook use available for product introduce, we can prefer Facebook between the twitter. Thanks for Facebook.