In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.
Founded in 2003, Merkle|RKG is a search and digital marketing agency that combines superior marketing
talent with world-class digital media capabilities to create the industry’s most effective data-driven
digital marketing solutions. Merkle|RKG drives business to clients by maximizing a full range of
opportunities including paid search, SEO, product listing ads, social media, display advertising, and
feed management services. Merkle|RKG is a part of Merkle (www.merkleinc.com),
the largest privately-held customer relationship marketing agency in the nation. Merkle|RKG is
headquartered in Charlottesville, VA with offices in Bend, OR and Boston, MA.