The Work Email Inbox Overfloweth?
Anyone else noticing a sharp increase in unsolicited B2B email?
Not the “traditional” consumer Viagra-type spam, easily scrubbed by the spam filters.
Rather, unsolicited and seemingly untargeted B2B email.
Email from unknown recruiters, IT outsourcers, telecom, backup solutions, insurance, refactorers, etc. The emails appear to be from real businesses — at least the websites look legit — but no relevance, no targeting, no indication they know what we do.
We (RKG) don’t send bulk unsolicited email. Like many businesses, we do send individual emails to reach out to prospects. But never untargeted, never in bulk, and hopefully not perceived as irrelevant.
Another just arrived while writing this post, offering to translate our site to Spanish or Chinese.
I sense B2B email oversaturation rumbling towards us…