Talking Click Quality With Danny Sullivan
Following a post here from last week, Danny Sullivan, SEL’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks for clients (answer: carefully!), and how we allocate budget across the engines (answer: we don’t!)
At Danny’s suggestion, I responded to his questions over at Search Engine Land.
The longish SEL post discusses click quality, the click inventory plateau, and suggests a spreadsheet exercise you can do yourself to check out your own sales vs. efficiency trade-off.