Category Archives: zip code modeling

Aug 24 2009

Geographic & Demographic Impact on PPC: Part 1

The findings are very interesting...but not what we expected!

Aug 03 2009

PPC: Lessons from our Parents

The data shows that geographical considerations matter -- not just simple regional preferences: factors like population density, home values, average incomes, retail proximity etc. impact performance of PPC ads. Now we just need more tools from the engines to act on this data.