Big changes at Yahoo.
We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.
AP reports Yahoo paid Semel $80m in ’06.
Diane Rinaldo, Yahoo Search Marketing’s Senior Director for Retail, describes the Panama launch and describes upcoming improvements including targeting, new ad formats, and new distribution options. Diane also offers advice for multichannel marketers.
Eric Savitz over at Baron’s wrote a short provocative article yesterday. To whit: Y! could increase shareholder value by reverting to a Google affiliate.
Shares of Yahoo! closed down 11% after reporting third-quarter results would come in low.