"In social networks, on the other hand, users show up to find friends; ads are, at best, irrelevant to that goal." Byran Urstadt, Tech Review
Category Archives: Yahoo
Looking at our agency's client base in aggregate, last month Google received 79% of our clients' ad dollars. Yahoo received 17%. Microsoft received 5%.
"But one thing that struck me is that I just found out today that the way AdSense works is we don't actually know how much of a cut we're getting. We just take their ads and run them on our site and they send us a check at the end of the month, and we trust them to give us a fair amount of whatever they were paid, though there's no actual way to determine what a fair amount might be." - FJY
Last week Google and Yahoo announced an agreement by which Yahoo would be allowed to selectively serve Google ads along side search results on Yahoo.com and Yahoo’s partner sites, and take advantage of Google’s Content ad platform as well.