Sudden drops in conversion rates can happen for a variety of reasons. Here are some tips for identifying and addressing these issues.
Category Archives: Yahoo
Has eBay been phasing out syndicated Yahoo ads in favor of Google's? RKG records indicate a major change in the search partner landscape.
Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo's bottom line, than with those of their advertisers.
We’ve complimented Google here before on their efforts to improve their content network. It it nice these changes are beginning to be noticed by the get-rich-quicksters too.