Category Archives: Yahoo

Jul 15 2015

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Feb 18 2011

What's the Matter with the Search Alliance?

Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.

Jan 29 2010

Yahoo Q4 '09 Financials and PPC Share

Yahoo! announced their Q4 '09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in '09, there are still troubling numbers deeper in the report and in RKG's data.

Jan 20 2010

Mobile Paid Search Data: iPhone Dominant, Android Rising

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.