Category Archives: womma

Dec 29 2006

Unpurple Cows: On Paying For Posts, For Links, For Buzz

Call me old fashioned, but I agree with Godin's purple cow thesis: the right way to capture attention, mindshare, word-of-mouth, buzz, and links is by having a remarkable product or service.

Dec 12 2006

FTC Moves to Unmask Word-of-Mouth Marketing

Kudos for the FTC stepping in to regulate word-of-mouth advertising. When someone is paid to promote a product, they have a ethical obligation to disclose that payment -- and now they will have a legal obligation as well.

Nov 27 2006

WOMMA: Ethical Contact Guidelines

Earlier this month, the Word Of Mouth Marketing Association released draft ethics guidelines for marketers interating with the blogosphere.

Oct 30 2006

Word Of Mouth Marketing Study

Can Word Of Mouth Marketing be done well and done honestly?