Category Archives: website-effectiveness

Mar 13 2008

Social Media 101 for Online Retailers: 4 Activities to Shape Your Strategy

The March MCM "Effective Website" column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

Feb 20 2008

RKG Leads 3 Sessions at ACCM 2008 (and 25% discount)

We're leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

Dec 19 2007

If you aren't yet using MVT to increase your site conversion: you should.

If you aren't yet using multivariate testing to increase your site conversion, you should.

Dec 07 2007

With All That Traffic, Does Facebook Test Its Site?

When Facebook makes big changes that affect their users, do they test first?