posted by Larry Becker | March 13, 2008 | leave a comment
The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.
Category Web Marketing | Tagged Blogging, cluetrain, Digg, facebook, Hugh-Macleod, open-social, reputation-monitoring, rss, Social Media, UGC, User-Generated-Content, website-effectiveness, Wikipedia
posted by Ryan Gibson | February 20, 2008 | leave a comment
We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.
Category RKG | Tagged accm, catalog-show, discount-coupon, dma, george-michie, glenn-edelman, larry-becker, lawrence-becker, marketing-conference, orlando, PPC, rimm-kaufman-group, RKG , ryan-gibson, website-effectiveness
posted by Alan Rimm-Kaufman | December 19, 2007 | leave a comment
If you aren’t yet using multivariate testing to increase your site conversion, you should.
posted by Larry Becker | December 7, 2007 | leave a comment
When Facebook makes big changes that affect their users, do they test first?
Category Social Media, Web Marketing, Website Design | Tagged beacon, facebook, Jared-Spool, minifeed, multivariate-testing, MVT, Site-Testing, Social Media, UIE, Website Design, website-effectiveness
posted by Larry Becker | November 6, 2007 | 2 comments
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
Category Social Media, Web Marketing, Website Design | Tagged Bokardo, e-commerce, Google, Josh-Porter, larry-becker, opensocial, Social Media, social-design, social-networking, usability, Website Design, website-effectiveness
