THE RKGBLOG

website-effectiveness

The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.

We’re leading 3 sessions at the 2008 ACCM Conference in Orlando, May 19-22. The DMA has generously provided a 25% speaker discount for us to share.

If you aren’t yet using multivariate testing to increase your site conversion, you should.

When Facebook makes big changes that affect their users, do they test first?

Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.