Category Archives: Website Design

Apr 12 2008

Video: Customer Centric Paid Search Marketing

Providing searchers what they really want also gets retailers what they really want: more sales.

Mar 31 2008

Improving Web Site Conversion

Be unique in your merchandising and value proposition, not on where you put your site search box. Testing and usability labs show that conversion suffers when users can't find site elements where they expect them to be.

Mar 27 2008

Bill Mirabito: What You Must Know Before Selecting Your Next E-commerce Platform

Don't choose a e-commerce platform; first, choose the type of platform, then choose the right platform of that type.

Mar 20 2008

45 Web Marketing Ideas For Online Retailers (Video)

I recorded my NEMOA presentation and posted video.