THE RKGBLOG

web-marketing

Monitor your brand across 22 social media sites.

Get perspectives from Patagonia and Wine Enthusiast in the September “Effective Website” column in Multichannel Merchant.

Yep, the site that made tabs a ubiquitous e-commerce navigation convention is at least considering making them go away.
But of course, Amazon always used tabs incorrectly, anyway. Right?

I’m helping organize an open enrollment executive education course on online marketing at UVA’s Darden School this fall. Come learn about online marketing from the people, companies, and academics shaping tomorrow’s web.

Microsoft’s new site analytics tool was mentioned at the Shop.org workshop, just a day before a few screenshots were released.

As a marketer, wouldn’t you love to receive permission to charge your customer’s credit card for a new order once a month? Or at least every 2 months? Or three?
How much of your margin would you be willing to sacrifice for this frequency?

The new Common Craft video on Social Networking will remind you that independent of any media or site, the real connections happen between people.

Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.

Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.

Rebecca Lieb’s article on Google Browser Sync champions its potential for improving web measurement but bemoans the likelihood of its adoption.

I’ll be giving a DMA Virtual Seminar on increasing site usability and conversion on Tuesday February 20, at 1 PM EST.