THE RKGBLOG

web-effectiveness

Amusing: hacking Google analytics via Yahoo pipes.

Because they overcome the typical (and non-trivial) challenges with such panache, it’s worth your time to check out to the great “runway videos” on IsabellaOliver.com.

I’m looking forward to presenting at Internet Retailer’s new Web Design Conference, January 30- February 1, in sunny Miami.

Jos. A. Bank’s marketing e-mails work. But each time I get to the site, basic problems with site design and usability prevent me from ordering online.

No matter what size the online retail outfit, error handling should always be clear, easy, and friendly.

One big reason blogging endures: words matter. Here are 11 reasons why text rocks and its mastery is key to building an effective site.

Get perspectives from Patagonia and Wine Enthusiast in the September “Effective Website” column in Multichannel Merchant.

The new Common Craft video on Social Networking will remind you that independent of any media or site, the real connections happen between people.

Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.

Those who demand ROI from their sites increasingly see aesthetics as a component of usability, not its nemesis. Perception counts, and beauty helps.

Recommended for your web developers: Joel Spolsky’s little book on usability, “User Interface Design for Programmers.”