This year's gathering is being held September 15-17 in Las Vegas. RKG will be leading roundtables and providing 1:1 Website Critiques. Hope to see you there.
Category Archives: Web Effectiveness
While savvy shoppers probably recognize "voucher" as a synonym for "coupon", "voucher" may avoid the flow-destroying, avoid-being-a-sucker obligatory google coupon search. Nobody wants the nagging doubt they may overpaid.
Some thoughts on a recent Shop.org thread: should online retailers pitch their channel as a money-saving response to that increasingly costly drive to the mall?
Site search is a conversation, a chance to listen to your customer and respond. Tune it up, and it has the potential to be one of the most ROI-positive investments you'll make in your site. Is your site search providing maximum return?