Musings on a recent Surowiecki column about feature creeped products. While it would be somewhere between disingenuous and stupid to count every site abandon as an order sacrificed to poor usability, it’s worth considering what fraction of these missed opportunities better usability could in fact reclaim.
Those who demand ROI from their sites increasingly see aesthetics as a component of usability, not its nemesis. Perception counts, and beauty helps.
Read the Boxes and Arrows interview with Barry Schwartz.
This post introduces “The Effective Website” a bi-monthly column I’ve begun writing for Multichannel Merchant magazine. This month’s column is about social tagging and e-commerce.
The site provides several screens of simple geometric shapes and asks you click on the page. At the end of the survey, the site shows you where others have clicked by superimposing dots on the image; the density of the dots provide a natural 2D histogram