THE RKGBLOG

web-conversion

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.

Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.

A user will stop and ponder each option presented to him wondering “What is this? Do I need this?” And in that split-second, your offer can lose its grip on that user’s attention.

I’ll be giving a DMA Virtual Seminar on increasing site usability and conversion on Tuesday February 20, at 1 PM EST.