Category Archives: web-analytics

Jun 08 2009

You Can't Hunt What You Can't See

How your PPC efforts are tracked can have a significant impact on the program's performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 - 30% of the sales driven by paid search. Find out why and how to plug this hole.

Aug 29 2007

Halo 3 Tips on E-commerce Testing and Design

“Do people enjoy it? Do they get a sense of speed and purpose?” If you think these questions are worth asking about your site, read on.

Jul 23 2007

News: Details of Microsoft's New Analytics Tool Leaked

Microsoft's new site analytics tool was mentioned at the workshop, just a day before a few screenshots were released.

Jun 14 2007

DM Days NY: RKG on Paid Search, Website Conversion

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you'll be there too, give us a shout.