How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 – 30% of the sales driven by paid search. Find out why and how to plug this hole.

“Do people enjoy it? Do they get a sense of speed and purpose?” If you think these questions are worth asking about your site, read on.

Microsoft’s new site analytics tool was mentioned at the workshop, just a day before a few screenshots were released.

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.

Want boomer Holiday ’07 web results? Buy this book today.

RobotReplay is a cool new tool for recording and watching user behavior on your site. We’re looking forward to trying it, even if it may leave us with a few unanswered questions.

Rebecca Lieb’s article on Google Browser Sync champions its potential for improving web measurement but bemoans the likelihood of its adoption.

Avinash Kaushik of Occam’s Razor offers 10 key questions to ask potential web analytics vendors.

“If you have $100k to spend on web analytics, buy a $10k package and hire a $90k analyst.”