Category Archives: usability

Jan 30 2008

The Usability Of Everyday Things

Strange controls on a fridge have little impact. It just takes me an extra minute or so to adjust it so it stops freezing the lettuce in the back of crisper. For a retail site, there's no similar level of commitment. Design oddities, poorly-labeled buttons, and counter-intuitive shopping processes lead directly to abandons, brand damage, and lost sales.

Nov 06 2007

How Google’s OpenSocial Can Help Your E-commerce Site’s Design

Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you'll probably want to take a look at Google's Best Practices for Social Design.

Aug 29 2007

Halo 3 Tips on E-commerce Testing and Design

“Do people enjoy it? Do they get a sense of speed and purpose?” If you think these questions are worth asking about your site, read on.

Jun 14 2007

DM Days NY: RKG on Paid Search, Website Conversion

RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you'll be there too, give us a shout.