Strange controls on a fridge have little impact. It just takes me an extra minute or so to adjust it so it stops freezing the lettuce in the back of crisper. For a retail site, there’s no similar level of commitment. Design oddities, poorly-labeled buttons, and counter-intuitive shopping processes lead directly to abandons, brand damage, and lost sales.
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
“Do people enjoy it? Do they get a sense of speed and purpose?” If you think these questions are worth asking about your site, read on.
RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.
We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.
This post introduces “The Effective Website” a bi-monthly column I’ve begun writing for Multichannel Merchant magazine. This month’s column is about social tagging and e-commerce.
The site provides several screens of simple geometric shapes and asks you click on the page. At the end of the survey, the site shows you where others have clicked by superimposing dots on the image; the density of the dots provide a natural 2D histogram