Strange controls on a fridge have little impact. It just takes me an extra minute or so to adjust it so it stops freezing the lettuce in the back of crisper. For a retail site, there's no similar level of commitment. Design oddities, poorly-labeled buttons, and counter-intuitive shopping processes lead directly to abandons, brand damage, and lost sales.
Category Archives: usability
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you'll probably want to take a look at Google's Best Practices for Social Design.
“Do people enjoy it? Do they get a sense of speed and purpose?” If you think these questions are worth asking about your site, read on.
RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you'll be there too, give us a shout.
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