Category Archives: Tuzhilin

Sep 05 2006

Shooting Fish In A Barrel: Google's Third-Party Click Fraud Audit Report

Google's "How Fictitious Clicks Appear In Third-Party Click Fraud Audit Reports" wasn't attacking those concerned about fraudulent clicks, Google was attacking firms promoting weak methodologies which attempt to estimate fraud. Reading Google's response was like watching someone shoot fish in a barrel -- not at all difficult for the shooter, and decidedly unpleasant for the fish.