I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
A repost of a SEL article, suggesting that opacity is Google’s Achille’s heel, and that Extreme Transparency is the solution.
Jimmy Wales on WallStrip: “The main thing wrong with Google is that everything is secret, proprietary, closed. Search should be open.”
Hype destroys credibility. Honest marketing cuts through the clutter. Critique of a copy block on a SPSS direct mail piece.
Been reading about BzzAgent through their many blogs (90days.bzzagent.com, blog.bzzagent.com, oldblog.bzzagent.com) Their transparency is amazing — and inspiring.
Here’s a modest proposal to search engines and comparison shopping engines: Embrace transparency. Provide itemized click reports to advertisers and their agencies