Yahoo! announced their Q4 ’09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ’09, there are still troubling numbers deeper in the report and in RKG’s data.
Realize that much of your RSS content will be read off-site. Monitor your feeds so that your content looks good regardless of where it ends up. Stick with absolute URLs for all links and images, whether on-site or off.
When your ads get syndicated out to an advertising network, all bets are off.