Facebook has quietly rolled out new changes to how ads are created through the Facebook Ad Creation Tool in Facebook’s user interface.
posted by George Michie | May 24, 2010 | 5 comments
Is the ability to interact with customers through social media just another cost of doing business, or an opportunity to excel?
RSS feeds from search results make it easy to monitor your brand across the web.
Category Business, Google, Social Media | Tagged blog search, brand management, brand monitoring, cocomment, comparison-shopping, Google, reputation tracking, rss, search, Social Media, technorati, twitter
posted by George Michie | April 30, 2009 | 15 comments
A viral marketing idea using social media.
posted by Alan Rimm-Kaufman | November 8, 2008 | 7 comments
Configure Akismet to vanish Russian spam comments.
posted by Alan Rimm-Kaufman | November 4, 2008 | leave a comment
Monitor your brand across 22 social media sites.
posted by George Michie | August 26, 2008 | 2 comments
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
Category RKG , SEM, SEO, Social Media, Web Marketing, Website Design | Tagged RKG , SEM, SEO, Social Media, Web Effectiveness, Website Design
posted by Alan Rimm-Kaufman | April 3, 2008 | 1 comment
I really like Gary Varynerchuk’s video on technology, goodness, and transparency in life and business.
posted by Alan Rimm-Kaufman | March 20, 2008 | 6 comments
I recorded my NEMOA presentation and posted video.
Category Business, Code, Comparison Shopping, Google, Miscellany, SEM, SEO, Social Media, Web Marketing, Website Design, Yahoo | Tagged Blogging, Books, Business, Code, Comparison Shopping, Google, jump-cut, jumpcut, Links, Miscellany, nemoa, nemoa-conference, new-england-mail-order-association, SEM, SEO, Social Media, Web Effectiveness, Website Design, Yahoo, youtube
posted by Larry Becker | March 13, 2008 | leave a comment
The March MCM “Effective Website” column suggests 4 fundamental activities to online retailers developing their Social Media strategy.
Category Web Marketing | Tagged Blogging, cluetrain, Digg, facebook, Hugh-Macleod, open-social, reputation-monitoring, rss, Social Media, UGC, User-Generated-Content, website-effectiveness, Wikipedia
posted by Alan Rimm-Kaufman | February 28, 2008 | 34 comments
We receive more customer service requests for J. C. Penney.
posted by Alan Rimm-Kaufman | February 3, 2008 | leave a comment
Purple cauliflower is a purple cow.
posted by George Michie | February 1, 2008 | 14 comments
YouTube captures the marketer’s imagination: a huge number of eyeballs, a perfect medium for communicating messages of any length, and a user base that is nanoseconds away from your store. But how do we get them to voluntarily watch a commercial?
posted by Larry Becker | December 7, 2007 | leave a comment
When Facebook makes big changes that affect their users, do they test first?
Category Social Media, Web Marketing, Website Design | Tagged beacon, facebook, Jared-Spool, minifeed, multivariate-testing, MVT, Site-Testing, Social Media, UIE, Website Design, website-effectiveness
posted by Alan Rimm-Kaufman | December 2, 2007 | 4 comments
Today’s Washington Post describes backlash against FaceBook’s Beacon advertising feature.
posted by Larry Becker | November 6, 2007 | 2 comments
Whether your next release is a nifty widget or a workmanlike Holiday Gifts page you’ll probably want to take a look at Google’s Best Practices for Social Design.
Category Social Media, Web Marketing, Website Design | Tagged Bokardo, e-commerce, Google, Josh-Porter, larry-becker, opensocial, Social Media, social-design, social-networking, usability, Website Design, website-effectiveness
posted by Alan Rimm-Kaufman | November 6, 2007 | leave a comment
Three Google news items of note: Open Handset, Open Social, and Reader share.
Category Business, Google, Social Media, Web Marketing | Tagged Business, feedburner, Google, gphone, open-handset, opensocial, rss, Social Media
posted by Alan Rimm-Kaufman | October 31, 2007 | 1 comment
CoComment is a browser add-in that tracks responses to comments you leave on other people’s blogs.
Category Social Media | Tagged Blogging, cocomment, comment-monitoring, comparison-shopping, darden-exec-ed, feedburner, online-marketing-update, reputatation-monitoring, Rick-Klau, Social Media, social-web
posted by Alan Rimm-Kaufman | October 2, 2007 | 3 comments
The “I Am Hungry” Facebook app sold on eBay for $20,100.
posted by Larry Becker | September 24, 2007 | leave a comment
While The Times may be a bit late to acknowledge the full effect of search engines, blogs and social media on their business model, they’re happy to ask their readers to help them catch up.
posted by Alan Rimm-Kaufman | September 12, 2007 | leave a comment
My take on Quechup: lousy site, poorly executed. And spamming to boot.
On the social media sites it isn’t just what you know, but who you know.
posted by Larry Becker | July 11, 2007 | 2 comments
The new Common Craft video on Social Networking will remind you that independent of any media or site, the real connections happen between people.
posted by Alan Rimm-Kaufman | July 2, 2007 | 2 comments
McConnell and Huba discuss social media.
