Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”
Can you evaluate the effectiveness of your website in a mere seven minutes? This exercise can’t approach the value of a comprehensive third-party review, but it can help you brush up on usability and conversion basics.
Celebros provides site search, navigation and merchandising solutions for e-commerce websites. Recently, we had a chance to interview Celebros CEO Michael Crandell about site search in the world of online retail.
We offer this list of tactics to marketers interested in torpedoing their site’s conversion rate.
User testing shows search is the most important navigation path for online shoppers. Poor site search is inexcusable in 2006. So why is search so poor at Amazon? They own A9, for goodness sakes!