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shoporg

Quick tips for optimizing your PPC program for high-end mobile devices!

Quick tips for implementing & refining Google Sitelinks.

To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.

We’ll be exhibiting at next week’s Shop.org Summit in Las Vegas. Stop by booth #743 and say hello.

Interested in Speaking at a Shop.org event? Retailers wanted!

Our first show of 2009 also happens to be the first show of the year for the crew over at Shop.org.

Are you headed to the Shop.org Annual Summit next week? We’re participating and would be happy to meet up at the show.

I caught up with Scott Silverman and Elizabeth Oesterle to hear about Shop.org and the NRF’s lobbying work on behalf of online retailers.

I’ll be speaking at the Shop.org Marketing Workshop in Scottsdale, April 7 — 9.

Shop.org increases its lobbying efforts, starting with web taxation.

We’ll be at the Shop.org summit in Las Vegas next week.

Shop.org’s Annual Summit is approaching: Vegas, September 17 through 19. This show is the online retailing event of the year.

Went to BeCamp, my first un-conference this last weekend, and it was great. If “all the good stuff at a conference happens in the hallway”, an unconference is way to have nothing but “hallway”.

I’ll be moderating a panel on data feed marketing next month at Shop.org’s 2007 Online Merchandising Workshop.

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

The annual Shop.org conference in NYC this week is BIG. Great small shows become popular and grow into medium-sized shows. Medium and large shows can be great too, but they’re great in different ways.

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

There will be a press release going on the wires next week from NRF and ARTS on standardizing the formats used to send data to and receive data from the shopping comparison engines.