THE RKGBLOG

shipping

“When will I get my stuff?” In our experience, that’s what’s top of mind for the customer perusing shipping options on your website’s Checkout. How well does your site answer the question?

Shipping isn’t really free, even when retailers price it at zero. Amazon raises (lowers?) the bar again, with negative $5 shipping for the Endless.com launch. The direct marketing industry shudders.