James Andrews: ‘True confession but I’m in one of those towns where I scratch my head and say “I would die if I had to live here!”‘
As marketers, we need to present our case multiple times, consistently and compellingly, before our audience takes notice. Fun video from Quirkology.
Google adds surveying functionality to Google Docs Spreadsheets.
Purple cauliflower is a purple cow.
Some interesting links, no particular theme.
Remarkableness changes the relationship between prospect, customer, and marketer.
What people say about your brand is driven by how they feel after interacting with you– and your site. A good user experience can’t be “painted on” late in the design process.
“Meails”: self-important marketing spam emails which only care about the sender, not the recipient.
Call me old fashioned, but I agree with Godin’s purple cow thesis: the right way to capture attention, mindshare, word-of-mouth, buzz, and links is by having a remarkable product or service.
Here’s a grab-bag of interesting links from the last few weeks: Google Checkout, Google Goals, 2CH.net, Multichannel Buyers, Abandoned Carts, Godin, Spock, Eepybird II, Real Time Analytics
Can Word Of Mouth Marketing be done well and done honestly?
Thoughts on BzzAgent’s Word-Of-Mouth Campaign for Seth Godin’s new book, “Small Is The New Big”