Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”
The May 8th Search Illustrated post over at SEL presents PageRank as a mighty mountain. While the visual metaphor is inexact, it does give a good sense of the non-linear nature of PageRank.
For fun, we wanted to see if we could get a page dugg for Father’s Day.
OnlyWire saves links to multiple bookmarking sites in one click.
RKG is speaking on paid search and website conversion at the DM Days NY Conference, June 19-21. If you’ll be there too, give us a shout.
Faster sites are perceived as more usable and enjoy higher conversion as a result.
Interesting Google article in today’s NYT. Engineering and marketing are inherently human endeavors, best approached using a “messy” Minsky-esque society of solutions.
SEO tip from Google’s Maile Ohye: for human and spider friendliness, keep the number of links on any given webpage to 100 or less.
Titles matter a great deal for online marketing: for pages, for products, and for posts.
Google announces Universal Search, a move to integrate different search products into the core Google search results page. Also: interesting timeline search and geography search over at Google Experiments.
On May 25th, I’ll be speaking at the AMA’s Hot Topic Series on Search Marketing in New York.
Yahoo has introduced a new CSS class, “Robots-Nocontent”, which allows web masters to keep the Yahoo spider from reading portions of a web page.
Google grabbed the DoubleClick deal. Here are revised observations and prognostications.
Even though a pay-per-click bid management system can seem like a black box, here are nine ways shine some light into the system to get a rough sense of performance.
Yahoo’s LiveSearch over at AllTheWeb uses AJAX to build search results pages on the fly, as you type.
The future of search is algorithms and clickstreams, not editors.
Chris Ray of Money Management International shares advice and learnings from MMI’s successful December ’06 microsite, Regiftable.com.
Inbound links are precious. Not only do they matter to search engines, but they reflect the interconnected relationships of pages and people and ideas on the web. When reorganizing your site, don’t break the old links. Redirect visitors to the new URL.
When I encountered John Chow’s blog last year, I first found his writing annoying. But over time his blog grew on me, and I’ve found John’s advice on generating links and traffic to be solid.
The venerable Yahoo Search Suggestion Tool is back, for now at least.
When the world’s largest web retailer begins placing product names in urls for organic SEO benefit, that is noteworthy.
I’ll be giving a Marketing Profs seminar on Feb 8th on advanced search marketing.
SEO efforts should be held to the same ROI standards as other marketing endeavors. Measuring incremental lift will prove benefits or lack thereof.
Here’s a five minute tip which can boost your organic rankings: remove duplicate pages in the search engines by handling your own URL cannonicalization.