Matchtypes and negatives play key roles in keeping your ads away from less relevant search queries.
Here are our January 2008 PPC search engine share numbers.
I wish Yahoo and Microsoft all the best. But combining two organizations with serious problems in search wouldn’t yield one strong organization.
AdGroups are useful for folks managing small programs, and an essential construct in making Content advertising work well. However, for a large complex search program, AdGroups are simply in the way. In this post, we’ll dig into how and why we don’t pay too much attention to the engines’ advice on AdGroups.
Yesterday on SearchEngineLand we announced the opensourcing of RKG Duck, a powerful tool which lets you run filters on the Windows clipboard.
Congratulations to Ryan Gibson that his recent blog post, “Starting from Scratch: A Paid Search Primer”, was nominated for a best-post-of-2007 award.
From this month’s Catalog Success, fourteen important ideas for paid and natural search going into 2008.
Finding the right message for your PPC ads is important, and testing is a key component of a well run program. But too much of a good thing is a bad thing. Find out the sometimes hidden costs of over doing the copy changes.
Ken Auletta profiles Google in this week’s New Yorker.
Did your Q4 PPC Sales meet expectations? How are those expectations set? Every retailer is different, and there can be very good explanations for being above or below the “norm”, but knowing what the norm is can be a useful place to start the evaluation process.
In bidding as in newspaper columns, use caution when using averages to characterize highly skewed or highly dispersed distributions.
If our Thanksgiving week numbers are any indication, it also appears that more and more consumers are skirting the brick-and-mortar crowds on Black Friday in favor of making purchases online.
I had the enjoyable opportunity to debate the future of pay-per-click with Steve Rubel, Edelman SVP, A-list blogger, and pay-per-click skeptic. Paul Dunay moderated.
In November 2007, our agency’s clients spent, in aggregate, 35% more on paid search than in October 2007. The proportion of our clients’ aggregate ad spend going to Google, Yahoo, and Microsoft stayed essentially flat from October to November: Google reigns at 79.3% share, Yahoo holds at 16.2%, and Microsoft trails at 4.5%.
How did we do compared to everybody else? The perennial question is a hard one to answer. Perhaps these benchmarks will help.
How do you get started marketing your products via paid search? Here are a few high-level strategies to keep in mind when launching a PPC program from scratch.
Running paid search for a political campaign? Here’s our list of best practices for using PPC advertising.
A while back I blogged on the in-source versus outsource decision with SEM. Today, I want to go into a bit more depth on what those choices mean.
A list of bloggers covering search and the 2008 Presidential campaign.
Linking to a post today I wrote over at Search Engine Land on year-to-date trends in PPC.
Voters are searching but candidates aren’t advertising: announcing the Search and Politics 2008 study.
When testing, keep an eye on statistical significance.
In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.
Linking over to a Catalog Success article on PPC audits.
Yesterday I wrote about the relationship between PPC program performance and business models. Today we’ll take a look at how product categories seem to impact the numbers.