One day isn't an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.
Category Archives: SEM
The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.
Yesterday Google announced SearchWiki, allowing Google users to customize their search results.
Final batch of most popular RKG paid search links, based on Feedburner readership stats.