Category Archives: SEM

Dec 03 2008

Online Retail Stats: CyberMonday 2008 vs. 2007

One day isn't an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.

Nov 24 2008

PPC Holiday Tips: It's All about Execution

The Rimm-Kaufman Group manages paid search for a great many retailers across just about every vertical and the October pain was felt by all of them. We know that the stakes are incredibly high going into this holiday in particular, placing a premium on getting the details right. Here are some tips to help out.

Nov 21 2008

SearchWiki For Adwords

Yesterday Google announced SearchWiki, allowing Google users to customize their search results.

Nov 21 2008

But Wait -- There's Still More

Final batch of most popular RKG paid search links, based on Feedburner readership stats.