Category Archives: SEM

Sep 22 2009

Recognizing Signal & Noise in Paid Search

In paid search, metrics often vary in unexpected ways. Unexplained variation is often referred to as “noise.” Noise occurs on top of, and can sometimes cloud our view of, the true underlying pattern, or, the “signal.”

Sep 16 2009

eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo

Has eBay been phasing out syndicated Yahoo ads in favor of Google's? RKG records indicate a major change in the search partner landscape.

Aug 19 2009

RKG is Again Named One of Inc. Magazine's Fastest Growing Companies

The Rimm-Kaufman Group has once again been named to Inc. Magazine’s list of the Fastest Growing Private Companies in America.

Jan 07 2009

2008 vs. 2007 Q4 Paid Search Results

Here are some aggregate charts of our clients' results in the fourth quarter of 2008 vs. 2007.