In paid search, metrics often vary in unexpected ways. Unexplained variation is often referred to as “noise.” Noise occurs on top of, and can sometimes cloud our view of, the true underlying pattern, or, the “signal.”
Category Archives: SEM
Has eBay been phasing out syndicated Yahoo ads in favor of Google's? RKG records indicate a major change in the search partner landscape.
The Rimm-Kaufman Group has once again been named to Inc. Magazine’s list of the Fastest Growing Private Companies in America.
Here are some aggregate charts of our clients' results in the fourth quarter of 2008 vs. 2007.