Here’s a three minute video with some advice on how aggressively to bid in paid search.
This is part 4 in a series on the required attributes/capabilities of a PPC bidding platform.
In case you missed it, this was posted yesterday on the Search Marketing Blog Searchengineland.
As a citizen, I’m pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today?
Sarah Palin ads on AdWords.
Our advice on setting rational PPC bids.
A big public “Thank You!” to all our clients who made our Client Summit a smashing success!
At RKG, we follow a bid-to-economics strategy, because this approach generates greater profits for our clients.
The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.
Wanting to learn more about Google Content from the publishing side, last week we placed ads on a single page of this blog. Here are our initial impressions.
After years of content-bashing, a sudden twinge of guilt: was it hypocritical to criticize AdSense without testing the publishing side?
When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
The ad spend share situation by engine is essentially unchanged since last month.
As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.
Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.
Part 3 of a 10 part series on the attributes of top-tier bid management systems. Today we focus on the power of feeding post-sale information into your bidding system.
Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.
George Michie wrote a solid SEL post on the perils of overly-automated keyword generating systems.
A Senior Analyst at RKG, shares research on the impact of today’s turbulent economy on PPC campaigns for her clients.
Here’s a new RKGDuck video showing how in a couple minutes you can write a powerful filter to assist with cleaning up keyword lists.
Keywords, bids, and matchtypes — those are the big levers of paid search. To get your PPC programs generating maximum profit, focus there first.
Last week Google and Yahoo announced an agreement by which Yahoo would be allowed to selectively serve Google ads along side search results on Yahoo.com and Yahoo’s partner sites, and take advantage of Google’s Content ad platform as well.
Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.
May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.