If your own IT wizards are responsible for the care and feeding of your web app databases, I highly recommend this series of fascinating posts on database strategy put up by O’Reilly last spring. Tim O’Rielly interviewed prominent web sites on the nuts and bolts of their database approaches.

Readers would have been better served if Inc. magazine treated their February cover story on Second Life like a real business article, rather than a social phenomenon piece.

Real brands are marketing in Second Life. Brands like Nissan, Wells-Fargo, Adidas, Sun and Reuters. So maybe there is something there, or will be soon. Prokofy Neva offers 20 tips, and I offer 1 contest.

Virtual worlds like Second Life may impact real business not too far in the future.